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Copy Rewrite #1

Scenario: Ollert is a product management app that uses work spaces. Most users end up having multiple work spaces, often with different passwords.

Current Copy: Guess what!? You don’t have to use your password anymore. Tap or click here if you want to get a sign in link to your inbox that will let you signin without any problems. This will allow you to log-in to all of your projects fast - no password necessary! Once you do that, you’re good to go.

Challenge: Turn the designer's copy above into a well written and well-designed screen that appears after users click “Log in” with their email.

Before

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After

Ollert Rewrite_Ariel Currant.jpg


Copy Rewrite #2

Scenario: You’re a UX writer at WingScanner, a new low-cost airline. They’ve just developed a new feature where customers can pay an extra $20 to use special security lanes and skip long lines at security.

Current Copy: Extra payment of $20? It’s worth it! It will help you get through airport security much faster. Then you’ll have more time at the gate for duty-free shopping, or just relaxing. How cool is that?

Challenge: Turn the designer’s copy into a well-written and well-designed screen that appears right before the user gets to the checkout.

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Pop-Up

Scenario: A user wants to delete one of their projects. However, deleting a project also destroys other data, and the user might not be aware of this.

Challenge: Create the pop-up for this destructive delete feature.

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Form Writing

Scenario: After signing up, the user is ready to start creating their first site. To help them get started, Clixflow wants to present users with a quick form that will customize the user’s experience and help them build the type of site they’re interested in.

Challenge: Create a 4–6 step form (multiple screens) that collects user data to help customize the product to the user’s intended use. The platform will set users up with different layouts, features, etc., based on their answers.

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